Create a Brand in Apple Business Connect

Apple Business Connect is an utility made by Apple to let companies add their business in Maps, Apple Wallet, Mail, and more.

Before you start

The following terms are important to you.

Company: the legal entity you own, one company has only one tax number.
Brand (business before): group of locations in one countries.
Location: specific location in the world.
Example
- Company: Apple Inc.
- Brand: Apple Canada.
- Location: Apple Sainte-Catherine.

Add your brand

This guide will show you how to add brand Welpit in Apple Business Connect.

Step 1

Enter the following information.

Brand name
Country or region of the brand
Primary category of the brand
Website of the brand
Either the brand is owned, or a franchise.

If this is the first brand you add, you will be asked to provide a company name. Note that one Apple Account can only own one company at time, but you can be added as company admin by another company.

Step 2 (optional)

Add a logo of the brand that will be shown across Apple serices.

Requirement

Format must be PNG, JPG, or HEIF
The resolution must be at least 1024 x 1024px
Visit Content Standards and Guidlines for full requirement.

Step 3

The brand is now sent for review (this step was simplified by Apple in October 2024). An actual brand usually takes less than 4 days to complete reviewing.

The brand will have one of following status after review.